5 Smart Ways to Boost Sales Before Summer Hits
It happens every year.
July arrives… and your pipeline vanishes like sunscreen at a beach volleyball tournament. 🌞
Decision-makers are out of office.
Replies slow to a crawl.
Deals stall until “after vacation.”
And sales teams are left wondering what happened.
But here’s the thing: the summer slump isn’t a surprise.
It’s seasonal, predictable—and most importantly, avoidable.
If you’re leading a sales team, managing growth, or wearing the “accidental sales leader” hat for your business, now is the time to act.
May and June are your golden window.
What you do in the next 4–6 weeks will determine whether you’re coasting through Q3 or scrambling to recover.
Let’s talk about how to make the most of it.
🚀 Here Are 5 Smart Ways to Boost Sales—Starting Now:
1. Prioritize Fast-Closing Opportunities
Not all prospects are created equal—and in the lead-up to summer, time is your most precious resource.
Focus your team on:
Warm leads that already know who you are
Opportunities in late stages of your pipeline
Deals that just need a little nudge to close
Now’s not the time for “maybe someday.”
It’s the time for “what can close before the Canada Day long weekend?”
Sales success is often about smart prioritization—and this is one of those times.
2. Re-engage Old Prospects
You know the ones.
That prospect who said “circle back next quarter”
The lead who ghosted after a great demo
The client who almost signed, then disappeared
Don’t assume a “no” in February means “no” forever. A lot can change in a few months—budgets free up, priorities shift, timing gets better.
Reach out. Check in. Keep it warm and casual.
Sometimes, a simple “Thought of you—wondering if your needs have changed?” is all it takes.
3. Run a Win-Back Campaign
Past clients are low-hanging fruit—and too many companies ignore them.
These folks:
Already know your value
Have budget history with you
May be looking for a solution again soon
Reignite the relationship with a:
New offer
Feature update
Case study
Friendly “what’s new?” call
Even if they don’t convert immediately, you’ve planted a seed and restarted the conversation. That’s progress.
4. Tighten Sales Accountability
During uncertain or transitionary seasons, structure matters more than ever.
That means:
Clear daily or weekly activity goals
Regular performance check-ins (like the ones in the Sales Management Toolkit™️)
Transparent dashboards so your team knows where they stand
Accountability doesn’t mean pressure. It means clarity.
When your team knows what’s expected and sees their momentum build week to week, motivation follows.
And with summer approaching, a little healthy urgency goes a long way.
5. Add One New Lead Source
Don’t try to reinvent the wheel. Just add one spoke.
Here are a few options:
Start a quick outbound LinkedIn campaign
Launch a referral or “share this” program
Offer a time-limited lead magnet or webinar
Ask your current clients for warm intros
You don’t need a full campaign plan. You need one fresh avenue to bring new leads into your world before June 30.
Keep it simple. Stay consistent. Track the results.
The Bottom Line
You can’t control summer schedules, vacation plans, or OOO replies.
But you can control what you do before they happen.
Use May and June to:
Lock in the deals that are close
Reopen old conversations
Expand your top of funnel
Strengthen team habits and targets
Sales isn’t about working harder. It’s about working smarter at the right time.
And this? This is the time.
Let others slow down.
You? Step up.
Need help creating structure for your team’s pre-summer sales sprint?
Check out the Sales Management Toolkit™️ for practical tools, proven check-in templates, and everything you need to execute with confidence.
If you are an “accidental” sales leader and need leadership advice? Click here.
Or contact me directly—I’m happy to help you map out your next move.
Let’s make May matter. 👊